What is this blog about ?

I created this blog as a place to discuss pros and cons for my proposal to Linden Labs to re-brand the "Second Life" as I really think the brand "Second Life" should be changed in a not so far future because it doesn't serve the virtual world purposes anymore.

It became misleading and, while it was of help in the earlier marketing stages to create the stories, right now it is a source for most of the high reject rate at the conceptual level.

As we see, more and more the real life aspects are coming to the SL environment naturally, proving that a separate life is not possible.